How much does a website cost in 2026? Real numbers from a studio
The answer nobody publishes, published: actual price ranges for landings, corporate sites and stores — and the five factors that move a quote up or down. No "it depends" without the numbers behind it.
In 2026, a professionally built landing page costs €600–1,500, a multi-page corporate site €1,500–3,500, a WooCommerce store €2,400–6,000, and a custom web application from €3,500. The spread inside each range comes down to five factors: design, content, integrations, languages and who builds it.
- Landing page: €600–1,500 · corporate site: €1,500–3,500 · WooCommerce store: €2,400–6,000 · web app: from €3,500.
- The biggest price levers are design scope, integrations (1C/CRM/payments) and multilingual builds — not page count.
- A cheap builder site costs less on day one and more every month after: licenses, speed loss, and a full rebuild when you outgrow it.
- A fixed quote beats an hourly rate for a defined project — you carry zero overrun risk.
In 2026, a professionally built landing page costs €600–1,500, a multi-page corporate site €1,500–3,500, a WooCommerce store €2,400–6,000, and a custom web application from €3,500. The spread inside each range comes down to five factors: design, content, integrations, languages and who builds it.
What does each type of website cost?
These are real 2026 ranges for work done by a small professional studio in the EU/Eastern-European market. Big-city agencies in Western Europe and the US run 2–5× higher for the same scope; freelancer marketplaces run lower but with wider variance in what you actually receive.
| Project type | Typical price (2026) | Timeline | What’s usually inside |
|---|---|---|---|
| Landing page | €600–1,500 | 3–7 days | One selling page: design, build, forms, analytics, speed pass |
| Corporate / multi-page site | €1,500–3,500 | 1–3 weeks | 5–12 pages, CMS, blog engine, SEO setup, corporate mail |
| Online store (WooCommerce) | €2,400–6,000 | 3–6 weeks | Catalog, cart, payments, delivery, product import, filters |
| Web application / portal | from €3,500 | 4–8 weeks | Auth, dashboards, roles, APIs — scoped per project |
| Design & brand identity add-on | €500–1,100 | +4–7 days | Full UI/UX, logo and visual system before the build |
If a quote you received sits far outside these ranges in either direction, the scope is probably different from what you think it is — which brings us to the levers.
The five factors that actually move the price
1. Design: template, custom, or full identity
A build on an existing design (your Figma or a licensed template) is the cheapest path. Custom UI/UX from a designer adds roughly €500. A full brand identity — logo, typography, visual system — adds about €1,100. Design is the first thing to economize on for an MVP and the last thing to economize on for a brand that sells on trust.
2. Integrations: where budgets quietly double
Payments, delivery services, CRM, ERP/1C inventory sync — each integration is real engineering with real edge cases. A catalog site that “just needs to show stock from 1C” is not a catalog site; it’s a synchronisation project with a storefront attached. Budget €700+ per serious integration, and be suspicious of quotes that wave them in for free.
3. Content: who writes and migrates it
“We’ll reuse our old texts” is the most common silent scope gap. Moving, restructuring and rewriting content for a new structure takes days, not hours. If the studio writes conversion copy for you, that’s value worth paying for — a beautiful page with weak copy converts like a brochure.
4. Languages: multiply carefully
A bilingual build is not twice the price, but it’s not free either: every template, slug, meta tag and schema block needs a translated twin plus correct hreflang. A professional multilingual setup adds roughly €500 — and pays for itself if a second-language market is genuinely part of your funnel.
5. Who builds it: the builder / freelancer / studio / agency split
| Option | Up-front cost | Hidden cost | Best for |
|---|---|---|---|
| DIY builder (Wix, Tilda) | €10–40/mo | Subscription forever, speed ceiling, migration tax later | Testing an idea |
| Freelancer | €300–1,500 | Single point of failure, variable QA, disappears at v1.1 | Small defined tasks |
| Small studio | €600–6,000 | — | Businesses that need speed + accountability |
| Full agency | €10,000+ | Account-manager overhead, slower cycles | Enterprise scope and committees |
Why “the same site” gets quotes from €800 to €8,000
Because the deliverable isn’t the same. One quote means a template skin with your logo; the other means custom design, hand-coded build, content migration, SEO architecture, schema markup, analytics and a support window. When you compare quotes, compare the line items — or ask each vendor the same five questions: Who designs? Who writes content? What integrations are included? What happens after launch? Do I own the code?
A quote is only comparable to another quote when both answer the same five questions. Otherwise you’re comparing a car to a car-shaped sticker.
How to spend less without getting less
- Launch in phases. A 5-page site that’s live and indexed beats a 12-page site in staging. Add depth after launch.
- Bring your content early. Texts, photos and product data ready before the build saves a week of back-and-forth.
- Skip the brand identity if you have one. A competent build on existing brand assets is the best value point.
- Don’t pay for hours. For a defined scope, insist on a fixed quote — the vendor should carry estimation risk, not you.
What you should do next
Decide which of the four project types you’re actually buying, list your integrations honestly, and get two or three fixed quotes with the same scope description. The configurator gives you a ballpark in three taps, and a short brief gets you a fixed number — free, usually within a few business hours.
Quick answers
A simple, professionally built landing page costs €600–1,500 in 2026 from a small studio. DIY builders are cheaper up front (€10–40/month) but cost more over time in licenses, lost speed and migration work when you outgrow them.
A WooCommerce store built by a studio costs €2,400–6,000 in 2026, depending on catalog size, payment and delivery integrations, and whether you need ERP/1C synchronisation. Marketplace-grade custom platforms cost more.
Quotes differ because of what’s actually included: design from scratch vs template, hand-coded vs page-builder, content migration, SEO setup, integrations and support. A €800 quote and a €4,000 quote usually describe two different products.
For testing an idea — yes. For a business that depends on search traffic or brand credibility — usually no. Builder sites are slower, harder to optimize for Core Web Vitals, and lock your content into a subscription you pay for as long as the site exists.
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