A corporate site with a cost calculator for a B2B freight carrier
Absolut is a haulage company running line-haul transport across Russia and the CIS since 2015. We built a corporate site with an instant cost calculator and a dual funnel that serves both cargo owners and carriers.
Absolut is a freight carrier running line-haul transport across Russia and the CIS since 2015, with major retail and industrial clients on its books. The brief was unusual: one corporate site that wins two very different B2B audiences at once — cargo owners looking to ship, and carriers looking for loads.
We built it around an instant cost calculator on the home page and a dual funnel with separate sections for each audience, backed by client-logo proof and a stats block (ten years, 10,423 km a day, 2,454 contracts). Modal lead forms and a careers section turn interest into enquiries — and everything is editable by the client via ACF Pro.
One site, two B2B audiences
A carrier serving big retail and industry has to win two very different audiences at once — cargo owners looking to ship, and carriers looking for loads. A single generic corporate site speaks to neither of them well.
It also had to prove credibility instantly — ten years on the market, major clients — and turn that interest into leads, all editable by the client.
How we built it
Cost calculator
A "Calculate the cost" block on the home page lets a client estimate a shipment price right away, instead of waiting for a callback.
Dual funnel
Separate "For cargo owners" and "For carriers" sections in the menu — the site works two B2B segments at once.
Trust through proof
A marquee of major client logos (retail and industry) plus a stats block: ten years, 10,423 km a day, 2,454 signed contracts.
Lead capture
Modal "Request a presentation" and "Order a callback" forms, plus a careers section for hiring drivers — all editable via ACF Pro.
What the build delivered
A closer look
Questions about this project
It lets a cargo owner estimate the price of a shipment right on the home page, instead of waiting for a callback — turning a passive visit into an active lead.
The company serves two B2B segments — cargo owners and carriers — with different needs. Separate sections and journeys let one site speak to both without diluting either message.
Yes — texts, the statistics, client logos and form copy are all managed from the WordPress admin through ACF Pro.
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