A full-cycle catalog site for a family butcher since 1983
Myasnoy is a family meat business in the Murmansk region — fresh meat and hand-made ready meals. We designed and hand-coded the whole site: an appetising catalog plus brand storytelling that goes back to 1983.
Myasnoy is a family meat business in the Murmansk region that had spent more than thirty years building trust — and a website that showed none of it. We took the project end to end: design and development by one team, with a bespoke, appetising look rather than a template.
The site pairs a working product catalog — including a "Ready kitchen" of hand-made semi-finished products — with real brand storytelling: an "Our story" timeline from 1983 and a video hero about the production. Every product, review and story block is editable by the owner from the admin via ACF Pro.
A catalog that sells trust, not just cuts
A family butcher with more than 30 years of history had a site that showed none of it — no craft, no freshness, no story. A generic catalog template would have sold the meat as a commodity instead of a trusted local brand.
And it had to stay fully editable: the owner adds products, ready-meal cards and reviews from the admin, without a developer.
How we built it
Full-cycle, turnkey
Design and development by one team — from the first layout to launch. A bespoke, appetising design (not a template) with a food-photo style and the red-and-green brand.
Product catalog
Sections for the range plus a "Ready kitchen" of hand-made semi-finished products — dumplings, lard, vareniki, shashlik — with recipe-led cards.
Brand storytelling
An "Our story" timeline from 1983 and a video hero about the production — built for trust and loyalty, not just the sale.
Self-managed content
Every product, review and story block is editable from the WordPress admin via ACF Pro.
What the build delivered
A closer look
Questions about this project
One team handled both the design and the development — from the first layout to launch — so the look, the brand and the code are consistent and there were no hand-offs to lose quality in.
Yes. Products, the "Ready kitchen" cards, reviews and the story timeline are all editable from the WordPress admin through ACF Pro — no developer needed.
A family butcher with history since 1983 sells on trust, not just price. The timeline and video build loyalty and set the shop apart from commodity meat sellers.
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