A bilingual site for the only N₂O producer in Russia
MedGazService manufactures industrial and medical gases. They needed a multi-page site that speaks to two search markets at once — and earns trust in a regulated industry.
MedGazService manufactures industrial and medical gases and is the only N₂O producer in Russia, selling both at home and to export-facing buyers. As a licensed supplier to healthcare and industry, a Russian-only site left the English-speaking market — and its SEO — on the table.
We built a structured, multi-page bilingual site on Polylang: separate /ru and /en URLs with correct hreflang and a switch that lands on the equivalent page, plus dedicated licenses, certificates and reports sections that a pharma-grade buyer checks first. All content — product cards, licenses and annual reports — is editable in the admin via ACF Pro.
One brand, two markets, zero room for error
As a licensed supplier to healthcare and industry, MedGazService sells at home and to export-facing buyers. A Russian-only site left the English-speaking market — and its SEO — on the table.
A regulated, pharma-adjacent niche means buyers won't engage without visible licenses, certificates and reporting. The site had to carry all of it, in both languages, and stay editable by a non-technical team.
How we built it
Bilingual on Polylang
Separate /ru and /en URLs with correct hreflang, every template translated, and a header switch that lands on the equivalent page.
Structured multi-page build
Home, products, licenses, certificates, reports and contacts — each one hand-coded, fast and consistent.
Trust for a regulated niche
Dedicated licenses and certificates sections plus a reports area — exactly what a pharma-grade buyer checks first.
Self-managed content
Product cards, licenses and annual reports are all editable from the admin via ACF Pro.
What the build delivered
A closer look
Questions about this project
Russian and English live on separate /ru and /en URLs with correct hreflang and fully translated templates, so each language ranks in its own search market.
Dedicated licenses and certificates sections plus a reports area surface exactly the documentation a healthcare or industrial buyer needs to verify a supplier.
Yes — product cards, licenses and annual reports are all editable from the WordPress admin through ACF Pro.
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